Insights
Writing on paid media, lead quality and measurement.
Notes from delivery work — what broke, what the numbers actually meant, and what I'd do differently. No round-ups of other people's blog posts.
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Articles
Articles are on the way
The blog architecture, templating and content pipeline are finished and tested. What's missing is the writing — I'd rather publish nothing than publish filler, and I'm not going to pad this page with machine-generated articles.
Two draft articles exist in the repository behind this page while the layout is validated. They are marked as drafts: excluded from this listing, from the sitemap, and from search indexes.
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I write about performance marketing, lead generation & conversion, e-commerce growth and the problems that come up in live accounts. Send a question and it may become an article.