Syed Zameer

Performance Marketing & Paid Media

Paid media that's held to a commercial number, not a click.

Campaign architecture, budget allocation and optimisation across Google, Meta, TikTok and LinkedIn.
Available nowEngagements are scoped per business; no published rates.
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Who this is for

Built for these situations

  • Businesses already spending on paid media without a clear cost per qualified enquiry
  • Companies launching a new channel and unsure how to structure it
  • Marketing leads who need campaign architecture and testing discipline, not just ad management

Problems addressed

What this fixes

  • Spend is spread across channels with no view of which one produces business
  • Accounts have grown by accumulation — overlapping campaigns, competing audiences, no testing plan
  • Reporting shows platform conversions that never turn into sales conversations

Scope of work

What the engagement covers

Scope is agreed before work starts, so there is no ambiguity later about what was included.
  • Account and campaign structure across Google, Meta, TikTok and LinkedIn
  • Audience, keyword and placement strategy tied to buying intent
  • Budget allocation and pacing across channels
  • Creative briefs, ad variants and a structured testing roadmap
  • Ongoing optimisation: bids, budgets, audiences, creative and landing pages

Deliverables

What you receive

  • Campaign architecture plan and naming convention
  • Audience and budget allocation model
  • Creative brief and testing roadmap
  • Monthly performance report with cost per qualified enquiry

Typical process

How this service runs

A defined sequence, adjusted to what already exists. Where an audit shows the current setup is sound, steps are skipped rather than padded out.

  1. Access and audit

    Review accounts, historical performance, tracking and reported outcomes.

  2. Structure

    Rebuild or extend campaign structure and audiences around intent and budget.

  3. Launch and test

    Ship creative variants and start a controlled testing cycle.

  4. Optimise

    Reallocate budget toward what produces qualified demand and cut what doesn't.

Evidence

Relevant case studies

Case studies appear here once the work, the founder's specific role and the outcome can all be evidenced.

No case study published for this service yet

I’d rather leave this empty than attach an unrelated project to it. The case studies section explains what is being prepared. View case studies.

Questions

Frequently asked

Which platforms do you work on?

Google Ads, Meta Ads across Facebook and Instagram, TikTok and LinkedIn. The mix depends on where your buyers actually are and what the offer needs.

Do you guarantee a cost per lead?

No. Any responsible number depends on your market, offer, budget and how you qualify a lead. I'll forecast from your own data and existing benchmarks rather than promise an outcome I can't control.

Do you need to rebuild my account from scratch?

Usually not. Restructuring is justified when the current architecture blocks useful measurement or forces budget into the wrong audiences. If the account is sound I'll say so and work on the parts that aren't.

Related services

Performance Marketing & Paid Media

Let's build a better marketing system for your business.

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