Lead Generation Systems

Lead generation where the enquiry actually reaches someone who can close it.

Acquisition campaigns, landing pages, enquiry journeys and lead routing built as one system.
Available nowEngagements are scoped per business; no published rates.

Who this is for

Built for these situations

  • Businesses whose enquiry volume looks acceptable but whose sales conversations don't
  • Companies running lead campaigns with no defined routing or response process
  • Teams handling enquiries by WhatsApp, phone and email with no shared record

Problems addressed

What this fixes

  • Leads arrive and nobody owns the follow-up
  • Forms collect the wrong information, so sales can't qualify quickly
  • The same lead is paid for twice because response times are measured nowhere

Scope of work

What the engagement covers

Scope is agreed before work starts, so there is no ambiguity later about what was included.
  • Offer and audience strategy for lead campaigns
  • Landing page and form design built around qualification, not vanity volume
  • Enquiry journey mapping from click to first contact
  • Lead routing and notification rules
  • Lead quality measurement — what counts as qualified, and how it's tracked

Deliverables

What you receive

  • Lead generation plan covering channels, offer and qualification criteria
  • Landing page and form specification
  • Lead routing and response process documentation
  • Lead quality reporting against agreed definitions

Typical process

How this service runs

A defined sequence, adjusted to what already exists. Where an audit shows the current setup is sound, steps are skipped rather than padded out.
  1. Map the current journey

    Follow a lead from ad click to first sales conversation and note the drop-offs.

  2. Define a qualified lead

    Agree the criteria with whoever handles the enquiries — the definition drives everything else.

  3. Build the path

    Campaign, landing page, form and routing built as one flow.

  4. Measure and tune

    Track quality and response time, then fix the weakest step first.

Evidence

Case studies appear here once the work, the founder's specific role and the outcome can all be evidenced.

No case study published for this service yet

I’d rather leave this empty than attach an unrelated project to it. The case studies section explains what is being prepared. View case studies.

Questions

Frequently asked

Does this include CRM setup?

I design the process and the required fields, and I'll implement what your existing CRM supports — usually via its native forms, webhooks or an automation layer. If it needs custom development, I'll tell you rather than pretend it's included.

Can WhatsApp be part of the journey?

Yes. For many markets a WhatsApp enquiry converts better than a form, so I'll build and measure it as a route — as a click event and a trackable journey, not as a confirmed lead.

How do you avoid simply buying more junk leads?

By agreeing what a qualified lead means before spending, adding qualification into the form and the offer, and reporting on quality rather than volume alone.

Lead Generation Systems

Let's build a better marketing system for your business.

Tell me what you're trying to achieve, what is currently holding you back, and where you want to improve.