Syed Zameer

Tracking & Analytics

Know which marketing produced which enquiry.

Conversion event design, tag implementation, campaign measurement and lead-source analysis.
Available nowEngagements are scoped per business; no published rates.
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Who this is for

Built for these situations

  • Businesses whose reports don't match what sales actually receives
  • Teams making budget decisions on platform-reported conversions alone
  • Companies with no reliable view of cost per qualified lead

Problems addressed

What this fixes

  • Key events are double-counted or missing entirely
  • Platforms claim more conversions than you have leads in the CRM
  • No one can say which campaign produced last month's enquiries

Scope of work

What the engagement covers

Scope is agreed before work starts, so there is no ambiguity later about what was included.
  • Measurement plan: events, definitions and ownership
  • Tag and conversion event implementation via Google Tag Manager or the site's codebase
  • UTM and campaign tracking conventions
  • Server-side or enhanced conversions where the setup justifies them
  • Reporting and lead-source analysis

Deliverables

What you receive

  • Measurement plan with event definitions and naming conventions
  • Implemented and verified conversion tracking
  • UTM and campaign naming convention documentation
  • Dashboard or recurring report mapped to cost per qualified enquiry

Typical process

How this service runs

A defined sequence, adjusted to what already exists. Where an audit shows the current setup is sound, steps are skipped rather than padded out.

  1. Define what matters

    Agree events in business language first — the technical work follows the definitions.

  2. Implement

    Deploy tags and events, keeping the setup auditable and documented.

  3. Verify

    Test each event end to end before trusting a single report built on it.

  4. Report

    Report on leads and qualified leads, and state clearly what is still not measurable.

Evidence

Relevant case studies

Case studies appear here once the work, the founder's specific role and the outcome can all be evidenced.

No case study published for this service yet

I’d rather leave this empty than attach an unrelated project to it. The case studies section explains what is being prepared. View case studies.

Questions

Frequently asked

GA4, GTM or server-side?

It depends on your stack and what decisions the data has to support. I'll recommend the simplest setup that answers your actual questions, and explain the trade-offs before building anything.

Can you reconcile platform data with our CRM?

That's usually the point. Reconciling platform conversions against CRM records is how you find double counting, misattribution and leads that were never followed up. It requires access to both sides.

Does this work with cookie and privacy restrictions?

Consent handling and reduced client-side tracking need to be designed for, not bolted on. I implement measurement within whatever consent framework is appropriate, and I don't activate non-essential tracking before consent is captured.

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Tracking & Analytics

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